Friday, 30 October 2009

MOVIE: Santander's Scalextric

Great Santander's TV campaign using Lewis Hamilton and Scalextric slot cars.

This from the Scalextric: 'The production process involved in creating miniature 1/32 scale people, building a normal size track in a normal size living room was an ambitious undertaking but was successfully realised. A shoot on a large sound stage at Shepperton Studios allowed cast members to interact with custom made models of Scalextric track, 32 times their normal size.

This meant when these shots were replicated in a normal size living room the cast and props could be scaled down to fit the exact the proportions of the room itself. Natalie Graeme, the Group Account Director at WCRS commented that it was another fantastic opportunity to marry the dynamism of Lewis Hamilton and the Vodafone McLaren Mercedes team with exciting range of bank accounts offered by Santander's UK brands.'


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